Sophie Neary, Group Director UKI, Facebook
Did COVID precipitate a digital evolution or an industrial revolution? Sophie Neary, Group Director at Facebook, will challenge us to reconsider how finance and finance business partners should think about the strategic and pivotal role that marketing and social commerce plays in the digital first future. Is it a cost or profit centre and how can it deliver sustainable and significant commercial performance in a world where performance and ROI has never mattered more?
